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“A Bigger Prize: How We Can Do Better than the Competition” by Margaret Heffernan

by BetterBookClub | June 15th, 2015

A Bigger Prize June 15 15copy

Our Book of the Week  is “A Bigger Prize: How We Can Do Better than the Competition” by Margaret Heffernan!

Heffernan argues that business and, more broadly, society suffer from an excess of competitive pressure. Competition demands a winner. This can breed negative outcomes such as cheating, stress, and fraud just to get ahead. Through her research she found that organizations are starting to move toward a more creative and collaborative approach to success. She contends that success will belong to those who realize that they are better off working together rather than against one another.

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